A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly looking for new solutions to capture the eye of users. Popunder ads are located as a popular format, offering a subtle yet effective method of drive traffic, generate conversions, and increase brand awareness. While they're often confused with popup ads, popunder ads operate differently and they are often less intrusive.
In this short article, we're going to explain what popunder ads are, that they work, their advantages, and finest practices for making use of them within your marketing strategy.
What Are Popunder Ads?
Popunder ads certainly are a type of display ad that opens in a very new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing together with the current page, popunder ads remain hidden prior to the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to concentrate on the ad if they're finished with their main activity.
Because of the placement, what is a popunder are generally considered being more user-friendly than popup ads. They don’t interfere with the browsing experience, but nevertheless provide advertisers with an opportunity to manage to get thier message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When a user visits an online site, the popunder ad is triggered by an action—such as hitting a link, button, or form about the page. This can be done in a way that feels seamless, often with no user realizing the ad has opened behind the principle window.
Ad Opens in a New Tab or Window: Instead of appearing in addition to the current webpage (as a popup would), the ad opens in the new tab or browser window behind the active session. Users will not likely immediately begin to see the popunder ad.
User Engagement: Once the person finishes browsing and closes the active window, they'll notice the popunder ad in private. Since the ad only appears after they’re done with their primary activity, it avoids interrupting an individual experience.
Click and Conversion: The popunder ad was designed to drive clicks and conversions. Once the user discovers it, they could engage while using ad by hitting it, leading them to the advertiser’s web page or website.
Popunder ads in many cases are used for getting visitors to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have many perks that make them a unique option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over the person’s screen, popunder ads stay without anyone's knowledge and don’t interrupt browsing. This can lead to an even more positive user experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the consumer has finished their primary activity, they may be more likely to have their full attention. Popunder ads can achieve higher visibility because they remain open around the user’s device until actively closed.
Better Click-Through Rates
Many advertisers discover that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they may be seen during a period when the user is more relaxed and never distracted by other content, they could drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which takes place when users become accustomed to ignoring ads which are placed in predictable spots over a webpage. Since they appear in the new window or tab, popunders stand out and they are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads are often less expensive than other types of display ads, such as native or video ads. They can give a better return on your investment (ROI) for advertisers trying to reach a broader audience without having to break the bank.
Extended Time on Screen
Unlike popup ads, which are typically dismissed immediately, popunder ads remain open in the background until the user decides to shut them. This extends how long the ad can be viewed and raises the chances that an individual will build relationships with it.
Best Practices for Using Popunder Ads
To get the most from popunder ads, consider these best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to ensure that your ads are proven to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target depending on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click on the popunder ad, they ought to be directed to a website landing page that matches the ad’s message and is made to convert. Ensure your website landing page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays a vital role in engagement. Use compelling visuals, clear messaging, along with a strong CTA to entice users to click on the ad. Make sure the ad content is aligned while using product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting methods to find the combination that work well best for your campaign. A/B testing helps identify what resonates using your audience and permits you to refine your ads for better performance.
Ad Frequency Control
Be tuned in to how often your popunder ads are displayed to users. Overuse can cause annoyance, which might reduce the effectiveness of the campaign. Use frequency caps to manipulate the number of times a person sees your popunder ad within a certain timeframe.
Monitor Performance Metrics
Keep track of key performance indicators (KPIs), for example click-through rates, sales, and bounce rates, to evaluate the success of the popunder ad campaigns. Use the data to produce informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re aiming to run popunder ad campaigns, here are some of the top networks that provide this format:
PropellerAds
PropellerAds is one from the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is acceptable for both small businesses and large enterprises.
Adsterra
Adsterra is really a popular ad network offering popunder ads having a range of targeting options, including geo-targeting and device targeting. Adsterra is recognized for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds concentrates on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, making it ideal for advertisers with varying budgets.
ExoClick
ExoClick is a performance-based ad network providing you with various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to make certain ad effectiveness.
HilltopAds
HilltopAds offers a array of ad formats, including popunders. It provides advanced targeting, ad frequency control, plus a fraud detection system to be sure high-quality traffic and much better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background prior to the user is finished with their main activity, it’s less likely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, which makes them more acceptable to a lot of users.
Cost-Effective: Popunder ads routinely have lower costs than other formats, causing them to be a budget-friendly selection for many businesses.
Longer Engagement: Popunder ads stay open before user actively closes them, definitely more time to attract attention.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of those campaigns.
Delayed Interaction: Since popunder ads are hidden before the user closes their main browser window, there’s normally a delay in once the ad sometimes appears, that could affect immediate engagement.
Negative Perception: While less intrusive than popups, some users still view popunders negatively, especially if they are not well-targeted.
Conclusion
Popunder ads give a unique potential for advertisers to activate users in a very less intrusive way. Their ability to keep in the background before user is ready to interact gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and lead to better conversions.
As digital advertising continues to evolve, popunder ads remain a priceless tool for marketers trying to drive results in a cost-effective manner. By leveraging top popunder ad networks and following recommendations, businesses can incorporate this advertising format into their broader online strategy with success.